Today is February 14- Happy Valentine's Day! Did you wake up with your heart all aflutter? Okay, neither did I.
Truth be told, I forgot it was Valentine's Day. I wake up every morning thinking about my most recent marketing scheme. But here's why you should *love* Valentine's Day, even if you don't have a sweetheart, think flower arrangements are a waste of money and your general M.O. Is "no-nonsense, non-demonstrative, I'm-too-cool-for-corny-cards-and-candy."
Valentine
Valentine's Day Is about marketing, and that's why it's such an prominent holiday for copywriters, internet marketers, advertising execs, designers, retailers, vendors, and everyone who wants a piece of the holiday revenue.
Commercial holidays are yet another way to create a buzz out of what was otherwise just another ho-hum day. Humans catch this fever, and it causes them to do something that's genuinely quite absurd - go out and Buy Things they Don'T Need.
Can you dream how much money large fellowships invest to actively campaign "ordinary days" like Valentine's Day? And to think this started out as just another pagan celebration dating back to early civilization.
As a expert copywriter, I make my living creating marketing materials geared toward Valentine's Day, Mother's Day, Father's Day, Christmas, Easter and the like. I even invented a holiday recently called Web content Awareness Day which you can inspect at my website.
You can behalf from holidays just as easily. Humans will all the time try to sell things to each other, especially on festive occasions. That said - the need for transportation is all the time present. If you're an online or print content provider, there is a global need for what you offer!
Next time there's a big holiday on the horizon, make sure you get your name out there with some aggressive pre-holiday marketing. Advertise your creative services, sign up to be an affiliate of a holiday-related product, create a holiday website and capitalize on the human need to turn all into a major event.
Here's a Valentine's Day sample from my copywriting range - this one's geared to the dinky ones. Enjoy-- and Happy Valentine's Day! :)
Copyright 2006 Dina Giolitto. All rights reserved.
Valentine's Day: Marketing with a Passion
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